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A University of Wisconsin study shows that camera angles play a large role in eliciting empathy of the viewer. It also appears to be gender related. 150 men and women participated.

Female Empathy

The study showed that women were more likely to empathize with a victim that was also female and was featured using close-up camera angles. 

Male Empathy

Males were more likely to empathize with a male victim portrayed in a medium-shot camera angle.  Tailoring the camera perspectives used to portray a person for each sex group would seem necessary if the goal is to elicit empathy, compassion, and support for victims.

How would you interpret this finding?

March 2013 issue of Mass Communication and Society


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